a medical communications company
Creative Portfolio

Multichannel clinical communication initiatives from an objective, trusted, authoritative source

prescribing alerts

Raise awareness among HCPs about FDA drug approvals and new/expanded indications by providing the clinical data that support the approval

Rep Connect

Extend your reach and provide physicans access to your sales rep through engaging, active learning sessions


Optimize patient care and discussion with a product-specific initiative that provides HCPs with a concise summary of productinformation along with consultative tips for engaging with their patients


Provide a comprehensive overview of important disease-state information to assist withdiagnosis, treatment, and patient counseling

live meetings

On-site meeting management and event logistics
Experience a new level of interactivity and engagement with state-of-the art iPad technology for all attendees

Return on Investment

Generate measurable impact with integrated promotion programs


Objective: Market shaping/priming; establish the need for better, consistent, patient counseling/education

The foundational event for the campaign was the Special Issues Task Force, a multidisciplinary + patient/advocate advisory panel.

Creative Execution
A series of market-shaping initiatives pulsed out over 12 months, leading up to launch and providing key messaging across formats (print, digital, mobile) included:

  • Clinical “advertorial”
  • Rich media assets featuring KOL video
  • “Ask the Expert” monograph
  • CORE clinical content development (PPT)
  • Dissemination of content via promotional symposia  at key congresses for target HCPs
  • Symposia capture & studio shoot
  • Development of succinct on-demand webcast
    derived from capture & studio shoot
  • Deployment of all assets to target HCPs via integrated
    print, web, mobile, and email campaigns