Multichannel clinical communication initiatives from an objective, trusted, authoritative source
prescribing alerts
Raise awareness among HCPs about FDA drug approvals and new/expanded indications by providing the clinical data that support the approval
Rep Connect
Extend your reach and provide physicans access to your sales rep through engaging, active learning sessions
CONCISE CONSULTS
Optimize patient care and discussion with a product-specific initiative that provides HCPs with a concise summary of productinformation along with consultative tips for engaging with their patients
FACT PACKS
Provide a comprehensive overview of important disease-state information to assist withdiagnosis, treatment, and patient counseling
live meetings
On-site meeting management and event logistics
Experience a new level of interactivity and engagement with state-of-the art iPad technology for all attendees
Return on Investment
Generate measurable impact with integrated promotion programs
CASE STUDY
Objective: Market shaping/priming; establish the need for better, consistent, patient counseling/education
The foundational event for the campaign was the Special Issues Task Force, a multidisciplinary + patient/advocate advisory panel.
Creative Execution
A series of market-shaping initiatives pulsed out over 12 months, leading up to launch and providing key messaging across formats (print, digital, mobile) included:
- Clinical “advertorial”
- Rich media assets featuring KOL video
- “Ask the Expert” monograph
- CORE clinical content development (PPT)
- Dissemination of content via promotional symposia at key congresses for target HCPs
- Symposia capture & studio shoot
- Development of succinct on-demand webcast
derived from capture & studio shoot - Deployment of all assets to target HCPs via integrated
print, web, mobile, and email campaigns
